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Elsworthy Road, Primrose Hill, London, NW3 - Image 1
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Elsworthy Road, Primrose Hill, London, NW3

London

£9,995,000
Listed on 09/03/2026

Property Details

Bedrooms
6
Type
Detached
Area
4355 sqft

Description

This detached property presents a unique investment opportunity within one of the most prestigious tree-lined avenues of Primrose Hill. With full planning permission already secured, you can transform this residence into an expansive family home spanning approximately 8,500 sq ft. Originally designed by esteemed developer William Willett, known for his commitment to craftsmanship and architectural detail, this home retains the character typical of early 20th-century builds in NW3. Set on a generous plot of around 0.33 acres, this property boasts one of the largest gardens on the street and offers off-street parking for several vehicles. The approved plans will allow for a comprehensive reconfiguration, featuring spacious formal and informal reception areas, between 6 to 7 bedroom suites, and a remarkable leisure complex complete with a swimming pool, gym, and media room. The renovation scheme is designed to enhance the original architecture while preserving its classic integrity—ideal for those looking to invest in a substantial project in a sought-after location. With proximity to both Avenue Road and Primrose Hill Road, you'll enjoy easy access to London's West End and beyond.

Investment Analysis

(NW3 area)

Above Market Value

This property is priced +106.7% above area average per sq ft

+106.7%
This Property
£2,295/sq ft
Area Average
£1,110/sq ft
Avg Rent (weekly)
£789
Avg Yield
3.4%

Renovation Potential

Heavy Refurb
Est. Renovation Cost
£1,000,000 - £1,500,000
Target Value
£5,318,892
10% above area average per sq ft
Potential ROI
-53.7%
After renovation
Note: Renovation cost estimates are AI-generated based on property location and general characteristics, and may not reflect actual costs.
Monthly Sales
28
Average per month
Market Turnover
4%
Properties sold annually

Local Market Trend (NW3)

Area prices are rising by +2.6% over the last 12 months
3 year growth: -6.9%
5 year growth: +1.4%
Investment Disclaimer: Analysis based on NW3 area averages and may not reflect property-specific factors like condition, exact location, or unique features. Any renovation cost estimates provided are AI-generated and should be considered indicative only. Renovation costs vary significantly based on property condition and scope of work. Always conduct professional surveys and get multiple quotes before making investment decisions.

Location

Elsworthy Road, Primrose Hill, London, NW3
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Mortgage Calculator

£
£
£
%
%
years

Current average 2-year fixed rate is 3.97%

Current average variable rate is 6.59%

Monthly Repayments
£35,659
Based on a loan of £7,496,250 over 30 years at 3.97% interest

These results are estimates and are only intended as a guide. Make sure you obtain accurate figures from your lender before committing to any mortgage. Your home may be repossessed if you do not keep up repayments on a mortgage.

Stamp Duty Calculator

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