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Elsworthy Road, Primrose Hill, London, NW3 - Image 1
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Elsworthy Road, Primrose Hill, London, NW3

London

£9,995,000
Listed on 09/03/2026

Property Details

Bedrooms
6
Type
Detached house
Area
4355 sqft

Description

This is a distinctive opportunity to secure a detached property located in one of Primrose Hill's prestigious avenues, known for its mature trees and spacious plots. The residence boasts full planning permission, paving the way for an impressive transformation into a family home spanning approximately 8,500 sq ft. Originally built by renowned developer William Willett in the early 20th century, this property exemplifies the elegant arts and crafts style that defines the area. The approved plans envision a well-structured reconfiguration, enhancing the current layout while respecting the original architectural integrity. The proposed design includes expansive formal and informal reception areas, up to seven bedroom suites, and luxurious leisure facilities such as a swimming pool, gym, and media room set within a significant basement space. Occupying a generous plot of around 0.33 acres, this residence benefits from one of the largest gardens along the avenue and provides secure off-street parking for several vehicles. Located conveniently between Avenue Road and Primrose Hill Road, residents will enjoy easy access to both green spaces and London’s vibrant amenities.

Investment Analysis

(NW3 area)

Above Market Value

This property is priced +108.6% above area average per sq ft

+108.6%
This Property
£2,295/sq ft
Area Average
£1,100/sq ft
Avg Rent (weekly)
£800
Avg Yield
3.6%

Renovation Potential

Heavy Refurb
Est. Renovation Cost
£800,000 - £1,200,000
Target Value
£5,270,508
10% above area average per sq ft
Potential ROI
-52.9%
After renovation
Note: Renovation cost estimates are AI-generated based on property location and general characteristics, and may not reflect actual costs.
Monthly Sales
22
Average per month
Market Turnover
4%
Properties sold annually

Local Market Trend (NW3)

Area prices are falling by -9.3% over the last 12 months
3 year growth: -16.1%
5 year growth: -4.3%
Investment Disclaimer: Analysis based on NW3 area averages and may not reflect property-specific factors like condition, exact location, or unique features. Any renovation cost estimates provided are AI-generated and should be considered indicative only. Renovation costs vary significantly based on property condition and scope of work. Always conduct professional surveys and get multiple quotes before making investment decisions.

Location

Elsworthy Road, Primrose Hill, London, NW3
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Mortgage Calculator

£
£
£
%
%
years

Current average 2-year fixed rate is 4.06%

Current average variable rate is 6.81%

Monthly Repayments
£36,048
Based on a loan of £7,496,250 over 30 years at 4.06% interest

These results are estimates and are only intended as a guide. Make sure you obtain accurate figures from your lender before committing to any mortgage. Your home may be repossessed if you do not keep up repayments on a mortgage.

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