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Elsworthy Road, London, NW3

London

£9,995,000
Listed on 09/03/2026

Property Details

Bedrooms
6
Type
Detached
Area
4355 sqft

Description

This property, initially developed by the esteemed William Willett, holds significant potential for creating an outstanding family home in the highly desirable NW3 area. With full planning permission already granted, there is a unique opportunity to undertake an ambitious extension and reconfiguration project, transforming this residence into approximately 8,500 sq ft of living space spread over four floors. The approved plans will not only enhance the property's dimensions but also maintain the architectural integrity of its original Arts & Crafts style. Once developed, the home will feature expansive reception areas suitable for both formal gatherings and casual family use, complemented by six to seven well-appointed bedrooms. Additionally, a dedicated leisure level will incorporate luxurious amenities such as a swimming pool, gym, and media room—ideal for modern living in Prime Central London. The vast rear garden stands out as one of the largest on Elsworthy Road, offering privacy and a generous outdoor space that is rare in this bustling neighborhood. Fronting onto an elegant residential avenue allows for secure off-street parking for multiple vehicles. Located conveniently near the green expanses of Primrose Hill and within reach of local cafes and essential services in St John's Wood and Belsize Park, this property represents a remarkable investment opportunity to create a bespoke family residence that harmonizes heritage with contemporary convenience.

Investment Analysis

(NW3 area)

Above Market Value

This property is priced +108.6% above area average per sq ft

+108.6%
This Property
£2,295/sq ft
Area Average
£1,100/sq ft
Avg Rent (weekly)
£800
Avg Yield
3.6%

Renovation Potential

Heavy Refurb
Est. Renovation Cost
£800,000 - £1,200,000
Target Value
£5,270,508
10% above area average per sq ft
Potential ROI
-52.9%
After renovation
Note: Renovation cost estimates are AI-generated based on property location and general characteristics, and may not reflect actual costs.
Monthly Sales
22
Average per month
Market Turnover
4%
Properties sold annually

Local Market Trend (NW3)

Area prices are falling by -9.3% over the last 12 months
3 year growth: -16.1%
5 year growth: -4.3%
Investment Disclaimer: Analysis based on NW3 area averages and may not reflect property-specific factors like condition, exact location, or unique features. Any renovation cost estimates provided are AI-generated and should be considered indicative only. Renovation costs vary significantly based on property condition and scope of work. Always conduct professional surveys and get multiple quotes before making investment decisions.

Location

Elsworthy Road, London, NW3
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Mortgage Calculator

£
£
£
%
%
years

Current average 2-year fixed rate is 4.06%

Current average variable rate is 6.81%

Monthly Repayments
£36,048
Based on a loan of £7,496,250 over 30 years at 4.06% interest

These results are estimates and are only intended as a guide. Make sure you obtain accurate figures from your lender before committing to any mortgage. Your home may be repossessed if you do not keep up repayments on a mortgage.

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