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Elsworthy Road, London, NW3

London

£9,995,000
Listed on 09/03/2026

Property Details

Bedrooms
6
Type
Detached
Area
4355 sqft

Description

This property, originally crafted by esteemed developer William Willett, offers a unique opportunity to transform an established residence in the highly desirable NW3 area. With full planning permission already secured for an extensive extension and reconfiguration, there is significant potential to create an exceptional family home spanning approximately 8,500 sq ft over four levels. The planned modifications will enhance both the size and functionality of the house while preserving its original Arts & Crafts style. Upon completion, the design will feature spacious formal and casual living areas and accommodate six to seven bedroom suites, catering to modern family and entertaining needs. A noteworthy leisure level will include amenities such as a swimming pool, gymnasium, and media room, aligning with the expectations of contemporary living in Prime Central London. The property's grounds are another highlight; it boasts one of the largest rear gardens on Elsworthy Road, providing an unusual sense of space and privacy in Primrose Hill. Additionally, the property benefits from a secure off-street parking area for several vehicles. Located conveniently between Avenue Road and Primrose Hill Road, residents will have quick access to beautiful open spaces like Primrose Hill and Regent’s Park along with local cafés and restaurants in St John’s Wood, Belsize Park, and Camden. This property represents a rare investment opportunity combining architectural charm with substantial renovation possibilities.

Investment Analysis

(NW3 area)

Above Market Value

This property is priced +106.7% above area average per sq ft

+106.7%
This Property
£2,295/sq ft
Area Average
£1,110/sq ft
Avg Rent (weekly)
£789
Avg Yield
3.4%

Renovation Potential

Heavy Refurb
Est. Renovation Cost
£1,000,000 - £1,500,000
Target Value
£5,318,892
10% above area average per sq ft
Potential ROI
-53.7%
After renovation
Note: Renovation cost estimates are AI-generated based on property location and general characteristics, and may not reflect actual costs.
Monthly Sales
28
Average per month
Market Turnover
4%
Properties sold annually

Local Market Trend (NW3)

Area prices are rising by +2.6% over the last 12 months
3 year growth: -6.9%
5 year growth: +1.4%
Investment Disclaimer: Analysis based on NW3 area averages and may not reflect property-specific factors like condition, exact location, or unique features. Any renovation cost estimates provided are AI-generated and should be considered indicative only. Renovation costs vary significantly based on property condition and scope of work. Always conduct professional surveys and get multiple quotes before making investment decisions.

Location

Elsworthy Road, London, NW3
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Mortgage Calculator

£
£
£
%
%
years

Current average 2-year fixed rate is 3.97%

Current average variable rate is 6.59%

Monthly Repayments
£35,659
Based on a loan of £7,496,250 over 30 years at 3.97% interest

These results are estimates and are only intended as a guide. Make sure you obtain accurate figures from your lender before committing to any mortgage. Your home may be repossessed if you do not keep up repayments on a mortgage.

Stamp Duty Calculator

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