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Piccadilly, Mayfair, London, W1J - Image 1
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Piccadilly, Mayfair, London, W1J

London

£29,950,000
Listed on 14/03/2026

Property Details

Bedrooms
N/A
Type
Detached house
Area
14624 sqft

Description

This Grade II listed building, originating from the mid-18th century, spans six levels and offers an impressive footprint of over 14,000 sq ft. Once serving as a grand townhouse, its period features are meticulously maintained, providing an elegant façade and exceptional vistas across Green Park. Currently vacant above the lower ground level which accommodates one apartment, this property presents a significant investment potential for conversion back into a prestigious residence with approved residential planning. The established permissions allow for transforming the space into an expansive family home of approximately 15,339 sq ft, including provisions for a basement excavation and a rooftop terrace. Additionally, there’s an opportunity to subdivide the floors into multiple apartments, leveraging the generous floor plates of around 2,500 sq ft each—subject to further planning consent. The four garages located on Down Street Mews add further value to this property. Located in the heart of Mayfair, it boasts proximity to key London landmarks and excellent transport links, making it an attractive project for those looking to capitalize on its prime location and historical charm.

Investment Analysis

(W1 area)

Above Market Value

This property is priced +17.6% above area average per sq ft

+17.6%
This Property
£2,048/sq ft
Area Average
£1,741/sq ft
Avg Rent (weekly)
£1,139
Avg Yield
2.8%

Renovation Potential

Heavy Refurb
Est. Renovation Cost
£2,000,000 - £3,000,000
Target Value
£28,010,444
10% above area average per sq ft
Potential ROI
-15.0%
After renovation
Note: Renovation cost estimates are AI-generated based on property location and general characteristics, and may not reflect actual costs.
Monthly Sales
22
Average per month
Market Turnover
2%
Properties sold annually

Local Market Trend (W1)

Area prices are falling by -29.0% over the last 12 months
3 year growth: -30.5%
5 year growth: -48.4%
Investment Disclaimer: Analysis based on W1 area averages and may not reflect property-specific factors like condition, exact location, or unique features. Any renovation cost estimates provided are AI-generated and should be considered indicative only. Renovation costs vary significantly based on property condition and scope of work. Always conduct professional surveys and get multiple quotes before making investment decisions.

Location

Piccadilly, Mayfair, London, W1J
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Mortgage Calculator

£
£
£
%
%
years

Current average 2-year fixed rate is 4.06%

Current average variable rate is 6.81%

Monthly Repayments
£108,018
Based on a loan of £22,462,500 over 30 years at 4.06% interest

These results are estimates and are only intended as a guide. Make sure you obtain accurate figures from your lender before committing to any mortgage. Your home may be repossessed if you do not keep up repayments on a mortgage.

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