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Promenade, Cheltenham, Gloucestershire, GL50

South West

£2,350,000
Listed on 19/07/2025

Property Details

Bedrooms
6
Type
Semi-detached house
Area
5198 sqft

Description

This Grade II listed semi-detached stone townhouse offers a unique opportunity for renovation and investment in the heart of Cheltenham. Originally functioning as a commercial office, the property has recently received planning approval to be converted into a residential home, complete with a self-contained lower ground floor apartment. With its elegant Ashlar Stone façade and rich architectural heritage, this property stands as an iconic part of the local landscape. Spanning four levels, the townhouse retains numerous original features such as working shutters, decorative fireplaces, and ornate cornices. These elements present an excellent foundation for those looking to restore and modernize while maintaining its historic charm. The potential to transform this space into a stylish family residence or investment property is evident. Externally, the property is set back behind wrought iron railings and comes with two access points—one from Promenade and another from Montpellier Street via a quieter side lane. Future plans include a landscaped garden area at the front, adding further appeal to both residents and potential tenants. The location itself is exceptional. Overlooking the beautiful Imperial Gardens, this address epitomizes Cheltenham's renowned Georgian architecture. It is surrounded by fine dining options, including the celebrated 131 restaurant, as well as various boutique shops in Montpellier and along the Promenade. Reputable educational institutions such as Cheltenham Ladies’ College and Dean Close are also within walking distance. Furthermore, transport connections are convenient; access to major roads like the M5 and A40 is straightforward, while Cheltenham Spa train station lies less than a mile away. This combination of location advantages makes it an attractive proposition for both personal residence and investment purposes in an area celebrated for its culture and community life.

Investment Analysis

(GL50 area)

Above Market Value

This property is priced +21.2% above area average per sq ft

+21.2%
This Property
£452/sq ft
Area Average
£373/sq ft
Avg Rent (weekly)
£287
Avg Yield
4.5%

Renovation Potential

Medium Refurb
Est. Renovation Cost
£150,000 - £250,000
Target Value
£2,133,311
10% above area average per sq ft
Potential ROI
-17.9%
After renovation
Note: Renovation cost estimates are AI-generated based on property location and general characteristics, and may not reflect actual costs.
Monthly Sales
28
Average per month
Market Turnover
10%
Properties sold annually

Local Market Trend (GL50)

Area prices are falling by +6.4% over the last 12 months
3 year growth: -6.7%
5 year growth: 8.6%
Investment Disclaimer: Analysis based on GL50 area averages and may not reflect property-specific factors like condition, exact location, or unique features. Any renovation cost estimates provided are AI-generated and should be considered indicative only. Renovation costs vary significantly based on property condition and scope of work. Always conduct professional surveys and get multiple quotes before making investment decisions.

Location

Promenade, Cheltenham, Gloucestershire, GL50
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Mortgage Calculator

£
£
£
%
%
years

Current average 2-year fixed rate is 4.19%

Current average variable rate is 6.78%

Monthly Repayments
£8,609
Based on a loan of £1,762,500 over 30 years at 4.19% interest

These results are estimates and are only intended as a guide. Make sure you obtain accurate figures from your lender before committing to any mortgage. Your home may be repossessed if you do not keep up repayments on a mortgage.

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YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON YOUR MORTGAGE